To gain a deeper understanding of your clinic's personality, start by learning what drives your team, what challenges they face, and what their main goals are. This includes knowing the clinic’s mission and values, as well as identifying the brands that resonate with your clinic’s vision and purpose. With these insights, you can create a more authentic, aligned approach to your clinic’s strategy and communication.

By understanding your clinic’s values and team motivations, you can create more relevant and engaging content for digital signage. This alignment builds trust with patients by showcasing educational material, success stories, and brand partnerships that reflect your mission. Engaging patients in the waiting room boosts satisfaction, enhances loyalty, and supports better clinic outcomes.

This process involves transforming your clinic's mission, values, and SWOT analysis into a clear and detailed persona profile.